Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics po...(展开全部)

From Scientific American The notion that the brain and central nervous system are made of circuits that process stimuli and evoke bodily responses is a founding principle of neuroscience. And we humans believe that once we understand every neural pathway, we will be able to predict a motor response to every sensory input—from feeling the tug of a fish on a hook to catching your...(展开全部)

In this provocative book, Paul Glimcher argues that economic theory may provide an alternative to the classical Cartesian model of the brain and behavior. Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the mo...(展开全部)

Highlighting the role of psychological experimentation, "The Psychology of Judgment and Decision Making" is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before begin...(展开全部)

The Blackwell Handbook of Judgment and Decision Making is a state-of-the art overview of current topics and research in judgment and decision making. Chapters are contributed by experts in the field from various disciplines such as psychology, cognitive science, business, and law. The selection of topics reflects current trends and controversies on judgment and decision-making....(展开全部)

Discover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS, International Edition. This comprehensive text--ideal for today's behavioral finance elective--links finance theory and practice to human behavior. The book begins by building upon the established, c...(展开全部)

Discover a structured, applied approach to behavioral finance with Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text links finance theory and practice to human behavior with applications in every chapter. The book builds upon principles of finance, connecting content to psychological principles of behavioral finance, including ...(展开全部)

First published in 1958, John von Neumann's classic work "The Computer and the Brain" explored the analogies between computing machines and the living human brain. Von Neumann showed that the brain operates both digitally and analogically, but also has its own unique statistical language. And more than fifty years after its inception the "von Neumann architecture" - an organiza...(展开全部)

Since its debut, Policy Paradox has been widely acclaimed as the most accessible policy text available. Unlike most texts, which treat policy analysis and policy making as different enterprises, Policy Paradox demonstrates that "you can’t take politics out of analysis." Through a uniquely rich and comprehensive model, this revised edition continues to show how real-world p...(展开全部)